YASH'S Visual Identity
ROLE
Kendrick Creative Direction, Design, 3D Assets & Motion
DESCRIPTION
Drawing from the ambient ethos of Art of Chill, YASH prepares to step into the spotlight Aspiring to do big things on Youtube And other media platforms. So we sat down to explore his brand identity
YEAR
2025 | Work in progress
GENRE
Podcast, Streaming, Content creator
PLATFORM
YOUTBE, TWITCH, TIKTOK, KICK
Software used
Photoshop, illustrator, After Effects, Blender, Media Encoder, OBS
Prototypes
There were a lot of trials and errors when it came to shaping his identity. We wanted to make sure we captured that graffiti vibe
Forging Identity
There were a lot of trials and errors as we explored his personal identity. It wasn’t a straight path it was a process of experimentation, reflection, and refinement. From the start, we knew we wanted to capture something raw and expressive, something that echoed the energy of graffiti culture. That meant embracing loud, vibrant colors, gritty textures, and a sense of controlled chaos. We leaned into that grungy aesthetic, letting it bleed into every brushstroke and layout decision.
There are still dozens of prototypes I’d love to showcase each one a snapshot of the journey but I’ve chosen to keep this page focused. Too many visuals might dilute the impact of the final direction. Still, the evolution behind the scenes is a story in itself: a testament to the power of iteration, risk taking, and the pursuit of a voice that feels truly personal.